Every year on April 1, marketing wizards across the globe unleash a torrent of cleverness in an attempt to make us laugh and, of course, buy their products. This year, with collaborative consumption being such a hot trend, a few companies decided to poke fun at the sharing economy.
Honda got into the game with a spoof video on the first DIY Honda Car. The couple in the piece like to make their own kombucha, so why not their own car...even if it comes in 180,000 individual parts.